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Origin of THE OXYGEN and its essential for the living
โดย admin     2018-09-28



‘Hat Yai’ is one of the most charming towns and a favorite destination for tourists. Additionally, Hat Yai is also a growing economic center of which the size can be compared to that of Phuket, especially in terms of the real estate business that is continually expanding towards the interesting economic direction. Today, we’ve been honored by Mr. Thanawat Poonsilp, the executive officer and founder of THE OXYGEN, a luxury housing in Hat Yai. He will talk about the overall image of the real estate industry in the area, personalized techniques for investment as well as aspects of design and selection of materials for THE OXYGEN, a housing of which the name has already guaranteed the quality without further explanations required.

Meaning of THE OXYGEN

Oxygen is the most essential element for life. Another reason is that I like its chemical equation, which is O2. I studied Chemistry, so I think if we name the project after the equation of Oxygen, it can refer to fresh air. That’s why I chose to use O2 and use it as for the logo as well. The location in which the project is located is a highland of Hat Yai. It is like a source of quality and fresh air of the city. These are the reasons why our project is named ‘OXYGEN.’

Name of the project becomes one of the propositions for the architect to interpret into designs. The vision of THE OXYGEN is “aiming for being the leader of the real estate business. Our standpoint is to make it different and to offer good quality of life to the residents.” As a result, our project is different from others, because we aim to achieve comfortable living for the new generations. THE OXYGEN features extremely modern design and residential management, including decoration and interior designs. Just only one bag needed. The house is fully-furnished with built-in and movable furniture, electronic devices and even dishes. That is, if you like the style of THE OXYGEN, these are all offered for you. We’ve prepared everything for you because we’re not selling only houses, but also styles and uniqueness at the same time.

The reasons for choosing to invest in the real estate business in Hat Yai

I’m a Southerner. If we look into the 14 Southern provinces, apart from Phuket, Hat Yai will be the only city I’ll choose to invest in a business. The reason is that Hat Yai is a business city; it is an export and trading hub and, as well, a city of education. When we plan to invest in a real estate business, we know whom we’re selling to. The target customers of THE OXYGEN are the new generations with purchase power who value design workpieces and understand the differences in terms of quality that we offer. This project is one of our housing brands. THE OXYGEN is a project that offers houses at the prices of more than 10 million baht (15-19 million baht to be exact). We focus on providing a small number of houses, but each is complete with quality, especially in terms of design, which we have been meticulous for our specific groups of customers who require high-class uniqueness.

The reasons for choosing to invest in the real estate business in Hat Yai

I’m a Southerner. If we look into the 14 Southern provinces, apart from Phuket, Hat Yai will be the only city I’ll choose to invest in a business. The reason is that Hat Yai is a business city; it is an export and trading hub and, as well, a city of education. When we plan to invest in a real estate business, we know whom we’re selling to. The target customers of THE OXYGEN are the new generations with purchase power who value design workpieces and understand the differences in terms of quality that we offer. This project is one of our housing brands. THE OXYGEN is a project that offers houses at the prices of more than 10 million baht (15-19 million baht to be exact). We focus on providing a small number of houses, but each is complete with quality, especially in terms of design, which we have been meticulous for our specific groups of customers who require high-class uniqueness.

Secondly, it is about the design. For THE OXYGEN, we’ve prioritized the design since the beginning. We analyzed the location and pulled out its charms. We even look into the materials we use, such as wood and rocks, because our concept is to be modern and energy saving. We intend to make the customers feel the style of OXYGEN from 360 degrees, and experience good design workpieces along with quality materials and furniture. These are the differences we offer, and they are our identities.

Another point is, we have to do less. Less here means we offer only a small number of houses because we want each house to be a rare and valuable item. Those who can buy houses from our project are special. Though all of these more-than-10-million-baht houses are to be sold out in the near future, I’ll never build the other thirty houses on the land adjacent to this one, but I’ll build them in another location while limiting to such a small number as well. This is because I want to make it special for customers in each location. It is a way to add values to our brand and make the customers of THE OXYGEN proud of having a limited piece in their own hands.

What are the techniques for the investment in the real estate business?

Location matters. The reason why I chose to build THE OXYGEN here is that some locations are suitable for high-price products. For examples, if we invest in standard houses on a good location, there will be opportunity costs arising in the development of such land plot. Before we decide to buy land plots to build any project under THE OXYGEN group, I will visit the location myself to consider landform, Feng Shui (Chinese geomancy) and the surroundings. Most important thing to concern is what is going to be built around that land plot in the future. Like the location of THE OXYGEN, I had bought it before the Central Festival Department Store was built. Its Feng Shui is outstanding because it is located on a high slope with fresh air. When the Central Department Store is here, everything is perfect. It has even leveled the location and the housing of THE OXYGEN.

Apart from the houses that have personalized design, the shared area also comes with magnificent creativity. The shared area is built with an objective to sell houses in THE OXYGEN. I’ve invested thirty million in building this space to support the residents from 12 houses of the project. I dare to invest because it leads to positive brand images. People are talking about it, strengthening the brand’s reliability, which will surely give a long-term positive impact.

THE OXYGEN looks into details of design and selection of materials; this is why we chose TOSTEM

Because TOSTEM is expensive. It is expensive yet coming with high quality. We believe that cheap products with high quality do not exist. We have the courage to use expensive materials because the quality meets the standards. We chose TOSTEM because the residents trust the products and trust our project, THE OXYGEN. It means everybody remembers that if they buy a house from us, they know we use TOSTEM; we use good products. We have discussed from the beginning that we want to use this brand. It started with the design process. Apart from the quality of the material, the design of TOSTEM has never failed us. The product itself looks luxurious and modern. Moreover, TOSTEM team also helps us in terms of design. They have shared ideas how their products would best suit our housing, regarding the thickness, height, function, appearance and, most importantly, security, leading to the high success of THE OXYGEN housing.

Let’s experience a special combination of design workpieces and materials in THE OXYGEN, which is one of the best real estate projects in Hat Yai that strengthens the economic shift, especially in terms of design which has an effect to the purchase decision as much as the quality of the products.

 

Thank you

THE OXYGEN

www.facebook.com/househatyai

www.facebook.com/LixilHousingTechnology

www.tostemthailand.com

 


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